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Through the convergence of creative , marketing and technology principles, we thrive on developing purposeful innovation for the ways our clients can better communicate with their customers.

S I T U A T I O N - I N - T H E - N E W S
Situation’s Work Recognized Among Entertainment Marketers of the Year
Situation Marketing was brought on to create buzz for "The Drowsy Chaperone," an original 1920's-flavored Broadway musical. Check out why the campaign was selected by Advertising Age in their list of Entertainment Marketers of the Year. (read more)		 Producers see power in viral marketing
YouTube also has opened producers'
eyes to a new marketing angle for live entertainment. Though the platform's potential is still being tested, online video is gaining traction as a branding tool. Situation Marketing was recently profiled for its work on viral marketing campaigns. (read more)
A Closer Look at How Live Entertainment Tickets Are Effectively Sold
 While the Internet has revolutionized the way tickets are sold for live entertainment, it has also changed the way marketers segment their audiences. Crain’s and Situation Marketing take a closer look at the issues confronting the theatrical industry right now. (read more)		 Producers Use the Web to Romance Audience and Bring Them Back
As the Internet continues to become a more effective force in the marketing of theatre, Broadway producers are looking to take advantage of the trend. The New York Times writes about Situation Marketing’s role in this growth. (read more)
Dancing Billboards
Last year's online marketing program for the Broadway musical "Sweet Charity," starring Christina Applegate, included an intriguing campaign by Situation Marketing which offered contestants from around the country a shot at a one-night dance-on part in the musical, which has since closed. A page in Marie Claire magazine and on its Web site invited applicants to send in 30-second audition videos. (read more) 		Create Winning Web Ads
The Web is a communications medium as much as it's an information-gathering one, and there's no reason that marketers can't get into the conversation to sell their product. Damian Bazadona chats with Fortune.com about how Situation Marketing's effort landed one of his fashion clients an order with GQ Magazine. (read more)

Each week we publish theSITUATION, a newsletter focusing on Internet marketing trends within the entertainment industry. Click here to view the latest blog posts and to register for email updates.