Situation Marketing LLC - A Digital Entertainment Marketing and Strategy Group

Objective >>
Reaching new markets for a Broadway production.

Solution >>
Our campaign put a strong focus on driving group sales. We created a ‘groups friendly' website which both educated people on the process of group sales and ultimately simplified the purchasing process. In addition, with numerous major television appearances including the Oprah Winfrey show, we needed to shift the focus from lead generation to conversion. This included close coordination with the editors of Oprah.com, an aggressive search engine marketing buy and the development of an online tourist guide.

Results >>
As of two weeks after opening, the website generated over 2,500 group sales inquiries totaling over 100,000 seat requests. We developed of an extensive micro-site on Oprah.com has proven to have a very strong effect on out-of-market sales and site traffic and the email list have steadily doubled since the launch of the website.