Sun, March 25, 2007
NBC Universal and News Corp have joined forces to create a yet-to-be-named venture focused on distributing premium online video content over a network of sites estimated to reach 96% of all U.S. Internet users.
What this will mean for YouTube remains to be seen, but if they are successful getting this off the ground, this is could be a ground-breaking initiative which we all should keep a very close eye on.
According to the story, "The goal is to create a one-stop source for consumers and advertisers seeking premium video content. Both full-length TV shows, movies and clips will be offered. In addition, consumers will be invited to manipulate the premium content to create mashups and parodies. Non-program-related user-generated content will also be accepted, but is not the focus of the enterprise said Jeff Zucker, president and CEO of NBCU. Both NBCU and News Corp. will continue to maintain their existing independent Web sites. The new venture will exist as a standalone destination, and will also be imbedded as a branded entity within Yahoo, Microsoft's MSN, AOL and News Corp.'s MySpace. Most content will be free and ad-supported. Anything sold for a fee on iTunes will carry that practice to the new venture."
Click here to read the full story.
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