Wed, May 09, 2007
Blogs are still a hot topic, and I came across this interesting article that I think is a must read for anyone interested in starting a blog. We all know the reasons why you WOULD WANT to start a blog, but this article touches on the ten reasons why you WOULDN’T WANT one. The fact is that having a blog that actually works to meet your marketing objectives takes a witty writer, a compelling storyline and a dedicated person (or team) to manage it. The web offers millions of pages of content to read – you need to give them a reason to read yours and a reason to keep on coming back. It’s no easy task.
I’m not saying that blogs can’t be effective for a production – I’m simply pointing out there are a variety of possible pitfalls you must be aware of if you expect to succeed.
Click here to read the full story.
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