Social networking an emerging channel to reach the Hispanic community

Mon, May 07, 2007

Tags: 18-27 Demographic, Hispanic, Social Networking

If you are actively seeking to target the Hispanic community, you should certainly consider testing the social networking space. The following article from the Washington Post dives into the topic into some good detail.

One quote worth noting: “About 56 percent of Hispanics in the United States use the Internet, compared with 71 percent of non-Hispanic whites and 60 percent of non-Hispanic blacks, according to the Pew Internet and American Life Project. But the number of Hispanics online jumps to 67 percent among 18- to 27-year-olds _ the group most likely to visit social-networking sites and one coveted by advertisers.”

Click here to read the full story.