Sun, August 05, 2007
Personally, I’m really up in the air on the concept of spending money to reach audiences in virtual worlds like Second Life. I think it clearly depends on your audience. At the same time, I do believe Second Life has been completely over-hyped and if you want to go into the space, do so with caution.
Here is an article titled “How Madison Avenue Is Wasting Millions on a Deserted Second Life” from Wired magazine that I would recommend reading if you’re at all interested in the opportunities with Second Life.
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