Tue, November 20, 2007
Last year, all of the hype was around Cyber Monday – the first Monday after Black Friday. The thought process was that Cyber Monday was the day when many people log on at work to look for gifts they didn't manage to buy over the long Thanksgiving weekend. Yes, sales are expected to be up for that Monday, but analysts are actually predicting the heaviest online shopping days will come approximately a week before Christmas. According to the story…
"Thanksgiving is a huge day because everyone is at home," said Heather Dougherty, director of research at Hitwise, an Internet measurement firm.
"There are a lot of moms who don't want to watch football," Dougherty said. "Thursday is a great day for online retailers to offer promotions and capture people."
Shoppers are even hopping online early to get a jump on Black Friday, the day after Thanksgiving and traditionally the kick-off to the offline holiday shopping season. Hitwise found traffic to Web sites advertising Black Friday deals rose 52 percent over last year in the week ended November 10.
"The holiday season is starting earlier and earlier every year, which is what consumers joke about, but it's honestly happening," Dougherty said. "People are going online and researching products before the holiday gets started."
There are clearly opportunities here for ticket purchases as gifts for the January and February period.
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