Mon, January 14, 2008
Here’s a striking piece of data that symbolizes how quickly the mobile device is becoming a viable marketing channel. Before you read this tidbit of information – consider the iPhone only makes up 2% of smartphones worldwide!
According to the NY Times, “on Christmas, traffic to Google from iPhones surged, surpassing incoming traffic from any other type of mobile device, according to internal Google data made available to The New York Times. A few days later, iPhone traffic to Google fell below that of devices powered by the Nokia-backed Symbian operating system but remained higher than traffic from any other type of cellphone. The data is striking because the iPhone, an Apple product, accounts for just 2 percent of smartphones worldwide, according to IDC, a market research firm. Phones powered by Symbian make up 63 percent of the worldwide smartphone market, while those powered by Microsoft’s Windows Mobile have 11 percent and those running the BlackBerry system have 10 percent.”
To us – this is not just about the iPhone. It’s about mobile usage overall. It’s the simple point that if you give consumers a mobile device and platform that is easy to use and easy to surf the web – they will use it. I believe there are a variety of new phones that will step up to the plate with some exciting new technologies. We, as an industry, have to be ready to embrace it. I, for one, am looking forward to it!
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