Sun, January 13, 2008
Keep it dead simple, make it personal and give people a reason to pass it on. Those are three simple rules which many industry folks are sticking to when creating viral marketing campaigns. Makes total sense to me. The following article is a great read on viral marketing and highlights some great examples of what has worked and what has not. From the smashing success of ‘Elf Yourself’ and ‘Simpsonize Me’ to the not-so-successful ‘Action Hero’ campaign by Verizon and the ‘Pet Moustache’ campaign by Burger King, you can see some of the clear distinctions in what worked versus what fell flat.
Happy reading.
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