Tue, October 31, 2006
Did you know that 4 to 7 p.m. is considered prime time for Verizon on its V Cast Internet service – the evening rush hour? Or, that from 3 to 5 p.m. is the peak of prime time for video at AOL? Or, that Time Warner Cable's video-on-demand channels peak on weekends from 8 a.m. to 1 a.m? Or, that noon is being called the ‘absolute peak’ of Internet prime time?
Here is a great article from MSNBC that talks about the traditional prime time slot for broadcast television and the changes its facing. It points out that although the networks' share of prime-time audiences has been shrinking since the rise of cable, roughly half of all television homes still tune in between 8 o'clock and the late local newscast. At the same time, it talks about that advancements in technology are clearly altering the way people consume media.
I think the notion that primetime television will go away is a bit far-fetched but I think it is fair to say that marketers must closely monitor the changes in how the market is moving.
Click here to read more.
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