Tue, December 12, 2006
So, we know the theatre world loves the 40-50 year old women as a ticket buyer. The question always lingers on how we reach them. Here’s an interesting study on working mothers that sheds some interesting light on their media consumption habits. In short, the study says “working mothers are spending less and less time with television and newspapers but, radio, the Internet and direct mail still command their attention.”
Read on.
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