African-Americans and Hispanics connect to radio

Mon, December 11, 2006

Tags: African-American, Hispanic, Radio, Usage Behavior

If you are looking to specifically target the African- American or Hispanic market, he’s an interesting study worth noting. According to the new study, "African-Americans and Hispanics have exceptionally high receptivity to advertisements on the radio compared to other media. The study confirms that African-American and Hispanic populations show additional, unique emotional connections with their radio stations, indicating strong lifestyle bonds with formats targeting those populations."

Read on.