Fri, December 08, 2006
Is it time for Broadway to begin showing virtual tours of their theatres? We charge over $110 a ticket, so it’s fair to assume that the consumer wants to know what they are getting for their dollar. We talk about the story, the cast and what is on stage but rarely show the physical space of where it is experienced. Take a look at the following research study that shows that 50% of Internet users have taken a virtual tour. They have taken them to preview museums, schools, hotels – why not a Broadway theatre? Would it help close a sale? We are in the process of working on a few related projects and will let you know what we learn. Take a look at the following article that gives more insight into the growth of virtual tours.
Click here to read more.
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