Thu, December 21, 2006
So all the rage is VIDEO, VIDEO, VIDEO. Now ask the consumer what they think about online video when you sprinkle some advertising into the mix. Not surprising, more than 78% of users referred to the advertising as intrusive. When you look at the basic concept of ‘experiential marketing’ which is in many respects what the web encompasses, you could potentially be doing more harm than good in trying to promote your product via video. Be careful of where and how you place the online video advertising.
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