Fri, December 22, 2006
It's clear that product placement and branded content are on the rise as advertisers are seeking new ways to talk with consumers. I'm actually surprised we haven't seen more of it on the Broadway stage, not implying I'd personally be a fan of it. Here is an interesting study that says nearly 70% of online conversations about product placement in movies, TV and games monitored were either neutral or positive. To me, this means consumers at this point clearly are tolerating product placement as long as it doesn't interfere with the overall experience.
Click here to read more.
Signup 
About 
Archives
