COMPLETE ARTICLE INDEX Related Sites A Gutsy Move From Print to Online Why Listening Has Never Been More Important Facebook Aims for Adults Mobile Bar Codes Face Some Major Challenges Marketing to Babyboomers Broadway CAN connect with students Online security potentially still an issue for ticket buyers Facebook offers a new way to reach international audiences What women want online Las Vegas tourism board launches social networking platform A Call For Support - The Ian Bennett/Situation Cares Memorial Fund 2008 – The Year That Research Took Hold of Live Entertainment Circular Entertainment – A Must Read The iPhone Strikes Again The Rules to Creating a Successful Viral Marketing Campaign Reaching Consumers via Podcasts Great News for Broadway and Las Vegas - Airlines Bringing Online And Mobile Access To The Skies Why You Should Not Be Scared of Consumer Reviews Newspaper Websites Attract “Influencers”? In-Game Advertising For Theatrical Productions – What You Need to Know Baby Boomers and Silver Surfers: Two Generations Online Continue to Grow Rapidly Is Cyber Monday Losing Steam? Broadway Has a New Way to Target Foot Traffic Why the Theatre World Needs to Embrace Mobile Marketing Entertainment Marketers – Meet the Shadow Millenials Yes, You Can Reach Audiences Before They Arrive in NYC Introducing the New TKTS line Understanding the Credibility Problems With Web Advertising Why Public Relations is So Important Job Opportunity - Spread the Word How Long is Too Long for Watching Video on the Web NYTimes.com Says Goodbye to Paid Content 'Should I See That Show?' - Consumer Reviews Rise in Importance The Price of Discounting Googling Broadway Which Woman Are You Targeting? A Research Study on the DVR Effect NYTimes.com – Bye-Bye Paid Content? The Truth About Text Messaging Ben Brantley Versus Your Next Door Neighbors: Who’s More Influential? Targeting Teens – The Power of the Parent Baseball Gets into Resale of Tickets – Is Broadway Next? Is Second Life Losing Life? Why Broadway Marketers Should Care About the iPhone What's New With Facebook What's the Best Day to Send Out Emails? What Do Teens Think of Your Brand? You May Not Want to Know! How Brands Make Friends Forever on MySpace Ticketmaster Faces New Challenges What You Need to Know About Targeting Tweens Widgets – A New Marketing Channel for Live Entertainment Segmenting the tourist market Ten reason’s why blogging won’t work for you Why newspaper websites should be in your online plan Social networking an emerging channel to reach the Hispanic community A very sad loss Mobile Marketing: On its Way to a Theatre Near You Job Opp - (NY, NY) - Director of Marketing Travel Portals Compete for Prominence Look Out YouTube - Your Real Competition May Have Arrived Have You Met the 'Alpha Mom'? What the Theatre World Should Know About Blogs What Broadway Needs to Know About Hispanic and African American Audiences A New Way to Reach the New York Magazine Audience Paying Bloggers to Write About Your Production – A Bad Idea Box office, phone or online – your brand at work Copyright infringement online getting completely out of control Web and TV combined strengthen consumer bond NY Times exec questions online subscription model Las Vegas research you should know How Broadway can hit the ‘mom’ market Report - Online social networks favored by gay, lesbian, and bi-population How Broadway can hit the ‘empty nesters’ market Mobile data services too expensive? Consumers accept product placement Give me the video ... hold the ads Online advertising trumps print for employers Getting on the home page of YouTube Facebook rejects $1 Billion Free job postings at 'theSituation' A message from the working mother - no coffee and paper for me African-Americans and Hispanics connect to radio Newspapers are still primary shopping medium for most Americans YouTube needs to do more on piracy, Disney exec says Virtual tours - a new sales tool for theatre? Universal sues MySpace Who's on YouTube? Virtual billboards! What you should NOT be doing online What you should know about online video usage Who's fast forwarding through your TV spot? A new way to reach tourists Traditional prime time slots may soon have a whole new meaning Broadway discounts – dollars off said to be more effective than percentage off Should Broadway shows be listed in the Yellow Pages? Understanding teen versus tween Internet usage behavior Broadway and the MySpace Generation Outdoor advertising sector exploding How Broadway can reach younger skewing demographics Helpful Research on Magazine Advertising Report: U.S. families own an average of 12 tech. devices Broadway YouTube Crackdown Taking a break for a few weeks - be back soon. Apple and Amazon seeking to forever change the movie biz How people watch video content Users support ad-supported video The truth about creating 'fake identities' on MySpace What Broadway should know about MySpace.com Is mobile surfing right around the corner in the US? The Emergence of the :05 Ad Grand Central Station goes digital Making your offline advertising more effective What day consumers say they most prefer receiving email newsletters Local television news still going strong The importance of being listed first in the search engines How people search the web "Out of home" advertising goes digital Concept of select distribution is forever changed Consumers living in a multi-tasking world Saturdays may be the best day to send out email offers Price saving beats time saving by 3 to 1 for women shoppers Theatre marketing goes mobile Understanding the Hispanic market The competitive world of advertising TV advertising effectiveness is questioned Text messaging next on the spam radar Spam mail issues Understanding the 'subway' demographic Online news audience growth slows in US Pop-up's could actually be hurting your brand MySpace accidentally deletes a host of accounts A closer look at the podcast market Advertising across multiple media platforms is key to reaching younger audiences People search offline, then buy online Why do people blog anyway? How 'word-of-mouth' travels And the top ten sites visited by 16-25 year old women is... Let the lawsuits begin... YouTube sued by reporter Web sales give print media ray of hope Friendster's dirty little secret When and how will YouTube make a profit? MySpace.com rules the web College students prefer simple text links over banner ads Beware of MySpace.com A new study says most news articles have online half-life of 36 hours Broadband video waiting for a breakout hit Break out your laptops, NYC parks get wired AOL to ditch paid subscription model? What web users hate about online advertising Reaching new audiences through in-game advertising Ownership of MP3 players reaches an all-time high Leading industry analyst predicts 25% surge in Internet ad spending NBC inks deal with YouTube Dial-up connections a thing of the past What's the future of mobile video? First pay-per-click, then pay-per-call... now pay-per-action Trends in Internet Usage Father's Day statistics Who says Broadway is not 'cool'? CNN Turns to Podcasting to Lure Younger Viewers New statistics out relating to newspaper advertising Google Moving into TV Audience Measurement Using video to reach the 25-35 year old demographic Movie marketing case studies Final thoughts before the Tony Awards Visits to online travel sites up 35% Spending on online leisure travel continues to rise. Where are the young professionals? Useful Las Vegas research Top ten questions answered about Las Vegas tourism Should radio advertising budgets consider podcast opportunities? Web radio hits at a local level The current state of the Broadway cast album Focusing on group sales Questions about the group sales market Marketing the tour through mobile marketing? Questions of the touring market Online Journalism Ethics The current state of Broadway PR Reporting theater in the digital age The future of print advertising Newspaper Sites Continue to Increase Audience A Quick Chat With Our Friends at Telecharge.com How Are Tickets Purchased for a Typical Broadway Show? Online Ticket Buying Patterns Targeting Tourists Through Behavioral Marketing New Study: Mobile Web Campaigns Not Ready for the Spotlight What Theater Marketers Must Do When Launching a Television Advertising Campaign New Study: Blogosphere Doubles Every Six Months How the Internet is Changing Broadway Publicity: An Interview with Broadway.com Editor-in-Chief Paul Wontorek Hispanic Online Usage Continues to Surge How the Theater World Can Embrace the MySpace Generation The Art of the Subject Line Podcasting for Broadway - How Big is the Market? Online Marketing Suicide - A Lesson from Chevrolet New Study: One in Four View Web Video Weekly Online Mapping - A New Channel for Marketing to Tourists What is the Best Day to Send Email Blasts? Search Online - Purchase Offline Why We Should Stop Comparing Airline and Theatre Ticketing Introducing SuperConnectors - Theatre's Future Market of Ticket Buyers Video Content Online Continues to Surge So How Many People Are Really Podcasting? Fandango Now Selling Broadway Tickets Warning - A Bootleg of Your Production May be Online Right Now Consumers Searching Online to Buy Offline An Insider's Look into Broadway Chatter - Interview with BroadwayWorld.com Editor Robert Diamond MySpace.com Gets Safety Czar "Web Surfing For Fun" on the Rise A Revolutionary Shift in Television Coverage Brings the Internet to the Forefront Movie Theaters May Turn to a Variable Pricing Model - Is Broadway Next? A Revolutionary Shift in Television Coverage Brings the Internet to the Forefront 2005 - Year of Google MySpace.com and the Social Networking Trend Face a New Threat Interactive Outdoor Advertising Key Benchmarks for Email Marketing Social Networking - Key to New Audiences? People Spending Equal Time on TV, Web Why Critic Reviews Are No Longer Just a One Time Hit The Future of Broadway Email Blasts May Face a New Threat "Hotspotting" and Product Placement - The Future of Reality Based Entertainment? Mixed Messaging Amazon.com Offers a Unique Marketing Opportunity for Broadway The Times Are a' Changin' Who is the World's Most Influential Brand? The Importance of Word-of-Mouth Search Engines Lead the Way Generating Buzz Online - Research From the Film Industry The Future of Online Marketing - Pay-Per-Call Broadway's Big Question Mark - Customer Service What's the Right Discount Price for a Broadway Ticket Online Video Continues to Surge - Google Joins the Party Men Versus Women in the Online World - Stats Worth Holding On To The Broadway Box Effect The Changing Face of Online Public Relations The Perceived Value of a Las Vegas Vacation on the Decline? Report: The Current State of Mobile Marketing Getting Paid to Surf the Web? Broadway's Pavlovian Tendencies NYC Tourism May Get a Wireless Boost Internet Usage on the Rise in Europe Desktop Marketing Could Be a Broadway Marketer's Dream Who Watches Video Most Online - The Answer May Surprise You Desktop Marketing Could Be a Broadway Marketer's Dream The New York Times Goes Grassroots Measuring Buzz From Television Appearances Black Friday, Meet "Cyber Monday" The New York Times Online - Will People Actually Pay To Read It? Some News You May Not Want to Hear - Price Point and Convenience Rule Which Broadway Show Should You See? Google Say's "Check Your Cell Phone" Desktop Broadway Planting a Broadway Seed in the Teen Market One Reason Why Your Next Email Blast Should Land on a Monday Tips for Selling Broadway Tickets from Hotel Marketers Gift Certificates - Broadway's Next Big Revenue Stream Statistics Theater Marketers Should Know Yahoo Adds Blogs to News Searches How to Engage the 18-34 Year Old Male ABC's on Steroids? Statistics Theater Marketers Should Know What is an RSS feed? Who's Actually Using It? Broadway B-roll and iPods? Has TV Become Too Intrusive? Staggering Statistics About Your Email Blasts Statistics Theater Marketers Should Know Who's Blogging About Your Show? How Is Information Passed Around the Web? Understanding Online Buzz Statistics Theater Marketers Should Know How Broadway Can Attract the Youth Market Blogging... Podcasting... Not So Fast. Broadway Googling Study: Metro Papers' Sites Build Following Who Reads Those Blogs Anyway? Podcasting Galore! AOL Jumps in the Podcasting World With an Impressive New Technology Statistics Theater Marketers Should Know How Long Will Email Marketing Remain Effective? Marketing to the Hispanic Market Surprise! Tourists May Actually Be Buying Tickets Online When They Arrive in NYC! Statistics Theater Marketers Should Know Who's Really Looking for the Discounts? Knowing Your 'Google' Rights Why Theater Email Blasts Work My Theater Marketing Wish Statistics Theater Marketers Should Know Newspapers and Web Living in Harmony Travel versus Theater Marketing Understanding the Female Ticket Buyer Google Still Dominates Internet Search, but Yahoo! Leads in Local Search Blog Readers Spend More Time and Money Online Theater Marketing's Next BIG THING Changing Channels and the Rise of Podcasting E-Mail Creative Checklist The Associated Press to Launch Web Video Network New Movers Turn to Local Search iTunes Mints Podcasting Stars Theater Marketing in the Wireless World The Impact of Online Chatter Hey, That's My Domain Name! Targeting International Tourists Internet Coverage of Live 8 Concerts Blows Away TV - AOL Surges What is the value of putting your television ad online? Google Video Search Email Marketing Rates Expected to Drop Internet Edges Out Family Time More Than TV Time Simultaneous Web and TV Use Rockets 72 Percent Mom's Using the Internet Podcasting for Theater? Introducing the Situation Room